Apple Watch Series 1
Mankind’s fascination with watches capable of more than simply telling the time is nothing new. But recently, our collective interest in intelligent timepieces has spiked, and we have more and more powerful wrist-worn computers to choose from than ever — whether made by startups with record-setting Kickstarter campaigns or the biggest names in consumer electronics. Of course, the biggest name of all, Apple, had yet to release one of its own. Well, the Watch has arrived, and its maker has loftier aspirations for it than the smartwatches preceding it. Apple’s Watch isn’t some utilitarian gadget — it’s jewelry, an object of lust, not only for what it can do, but also for how it looks.
I’m not a watch person. Haven’t worn one regularly since high school (I’m 33 years old now), and have never been enamored with the likes of Rolex or Longines. But the Apple Watch is, of course, much more than a mere time teller, and the company expects to sell a lot of these things to people like me — you don’t build a $700 billion company selling niche products, after all. The question is: Why would someone like me want one?